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Written by: Gabriel de Lima, Marketing Consultant The trend in the commercial world, over the decades, is the existence of an increasingly connected market, opening up opportunities and business beyond borders, whether national or even municipal. Although there is a large Brazilian domestic market, expanding horizons to the international sector is increasingly seen as a strategic decision by traders for the development of their businesses. Given the structural economic changes, it is necessary to know the most traded products within our own state of Paraíba, understanding the trends and preferences that are part of local exports. According to surveys conducted by Comex Stat, in 2023, the main Brazilian products exported from Paraíba are: Posição Produto Valor FOB US$ 1° Various Works 21.229.410 2° Manufactured Articles Classified Mainly by Material 8.420.031 3° Food Products and Live Animals 6.671.461 4° Raw Materials, Non-Edible, Except Fuels 2.794.642 5° Goods and Transactions Not Specified in Other Parts of the SITC 1.909.936 Source: Comex Stat — Data from the Year 2023. In this sense, the chart reveals the five most exported products by Paraíba, highlighting the state's economic diversity and rich cultural tapestry. In the first place, "Various Works" generate $21,229,410 , including ivory, bone, turtle shell, horn, coral, mother-of-pearl, and other animal materials for carving, worked, and their products (including works obtained by molding). "Manufactured Articles Classified Mainly by Material" occupy the second position with $8,420,031 , demonstrating the state's skill in transforming raw materials. Next, we have "Food Products and Live Animals" with $6,671,461 , emphasizing the importance of agriculture and livestock, fundamental sectors in the local economy. In fourth place are "Raw Materials, Non-Edible, Except Fuels" with $2,794,642 , highlighting the export of natural resources, such as minerals and wood, vital for the rural economy. Finally, "Goods and Transactions Not Specified in Other Parts of the SITC" that is, goods that are not specifically classified in the Standard International Trade Classification, account for $1,909,936 in exports . These fifth-place products may include all those not involving manufactured goods, food products, beverages, oils, chemical products, and general consumer goods. Thus, the export market in Paraíba is strong, with a total of more than $41 million in the value of the five most exported products, which is approximately 231 million reais. This table also elucidates the state's wealth in production, which includes both manufacturing and primary materials, for consumable use, from food to fuels. In short, the variety of production in Paraíba deserves recognition, as well as the existing opportunities for new traders who wish to participate in this market, aiming for a more integrated and valuable economy. Are you interested in exporting? We are a consultancy, and our goal is to offer our clients the best export strategies and solutions for obstacles during the process, as well as assisting them in entering the international market. Schedule a completely free consultation with our team! References : BUENO, S. Produtos mais exportados de Paraíba . Disponível em: < https://www.fazcomex.com.br/comexstat/exportacao-paraiba-pb/ >. DA ECONOMIA, C.-G. DE E. S. DE I. E. E. DE C. E. S. DE C. E. S. E. DE C. E. E. A. I. M. Manual de utilização dos dados estatísticos do comércio exterior brasileiro . Disponível em: < https://balanca.economia.gov.br/balanca/manual/Manual.pdf >. NCM 96 - Obras diversas . Disponível em: < https://www.systax.com.br/classificacaofiscal/ncm/96-obras-diversas >.

By Paola Arruda What are international business rounds? If you are thinking or have thought about internationalizing your business, you must have wondered about the existence of opportunities to exchange knowledge and access to international buyers. Well, the so-called international business rounds are an important mechanism to assist in the search for buyers willing to negotiate the sale of products in other territories. That is, an international business round works as a facilitator channel for the meeting between suppliers, investors and distributors from different countries, in order to promote the sale and, consequently, the export of services and products. Through international business rounds, participants are not only able to negotiate to export to new markets, but also find networking opportunities to expand their operations in other countries. Why yake part in international business rounds? The business rounds are one of the main tools for the internationalization of goods and services. They provide direct contact with large companies and local networks, increasing the efficiency and speed in doing business with foreign companies, besides enabling the acquisition of know-how about new markets and foreign trade. Through the rounds, it is easier to create qualified contacts with foreign companies, considered as potential buyers for the goods and services that are intended to be commercialized, which provides the maximization of the exchange opportunities and the increase of the sales volume. Furthermore, the international rounds allow companies a greater integration with the global business marketing - either as suppliers or as buyers - and broaden the vision of entrepreneurs who, based on feedbacks from buyers about their products, have the opportunity to adjust their sales strategies for the target markets that interest them. Where to find these events? The main international business rounds are organized and supported by Brazilian foreign trade promotion agencies and programs, such as APEX, PEIEX, CAMEX, SEBRAE, and even by Embassies and industry federations and state foreign trade promotion agencies. The information about each round, with dates and schedules, is available on the websites of the respective programs and takes place every year. How to prepare for the international business rounds? The business rounds consist of quick moments of individual conversation between buyers and sellers of a certain product, with duration time that varies between 10 to 20 minutes. Therefore, having in mind the information about the company and the products to be sold, as well as the negotiation strategies that will be used, is essential to optimize the conversation time and maximize the opportunities to close a deal. In addition, having support material to present the company and its services is essential. In other words, business cards, advertising materials, website, and power points translated into English or other languages of interest, as well as support utensils such as glasses, cups, plates, and cutlery, in case of a possible tasting, are crucial to establish a better contact, gain authority, and create affinity with potential buyers. The ideal is that, during the dialogue, each customer feels valued and inserted in your company's history, so that interests can be aligned and materialized. Sources: https://portal.apexbrasil.com.br/rodadas-de-negocios/ http://www.investexportbrasil.gov.br/rodadas-de-negocios-e-participacao-em-feiras-internacionais https://connectamericas.com/pt/content/checklist-de-como-se-preparar-para-uma-rodada-de-neg%C3%B3cios#:~:text=Uma%20rodada%20de%20neg%C3%B3cios%20internacional,a%20compradores%20e%20investidores%20estrangeiros.

Have you ever wondered how products such as meat, fruit, ice cream, and even medicines are transported over long distances? In this post, we will seek to present the International Freight of refrigerated cargo, in addition to some important information that must be kept in mind for the prospect of exporting products that require this special treatment. In this sense, refrigerated cargo are basically those products that, due to their perishability characteristics - that is, their low expiration date under various conditions - require temperature control during transportation over long distances. The importance of this control is noticeable to the extent that, according to the Food and Agriculture Organization of the United Nations (FAO), of the entire amount of food lost annually, corresponding to 1.3 billion tons, the logistical process of production, storage and transport is responsible for 54%. Such losses, besides generating negative socio-environmental impacts, also impact companies, resulting in losses and reducing the profit margin of exports. Once the importance of this category is understood, one can think about the main modes and devices used in the transportation of refrigerated cargo: First, there is the refrigerated road freight, which can be carried out by trucks with specific bodywork that can meet the specific temperature requirements of a given product. The refrigerated trunk type, which works as a mobile cold chamber, is the most used and recommended, able to reach temperatures between 0 and -20 degrees Celsius, depending on the model. In the refrigerated maritime freight modal, in turn, it also counts on technologies such as refrigerated containers, which allow greater control of the temperature during transport, with the possibility of prior adjustment of the conditions even before the goods arrive in the containers, ensuring rigorous handling of those products that require it. This transport is used, in general, for large quantities of cargo to be transported, because due to its large storage capacity, it favors the cost-benefit ratio. Lastly, we have the refrigerated air transport, which is faster, being the advisable means for the export of more delicate or perishable products. Not only the flight time, but also the waiting times during transshipment, stock audits, dispatch, and other stages of handling the goods must be taken into consideration. Thus, there are several solutions for maintaining the cold chain in air freight. One of these solutions is isothermal packs, which can be of different capacities and are more effective in direct flights, but generally require some complementary cooling material, such as dry ice or gel packs. Dry ice, however, for the purposes of air freight, is considered a dangerous commodity and is a limiting factor in the quantity transported. Another solution for refrigerated air freight are the AcuTemps, loading units (ULD) equipped with compressor and batteries that allow the maintenance of controlled temperature up to 100h. This medium does not carry dry ice, unlike Envirotainers, ULDs with a compartment for this material and which maintain the temperature for up to 72 hours. Because of this, the AcuTemps can board any type of aircraft. Therefore, the choice of the transportation modal involves several variables, such as estimated freight time, risk rates, cost-benefits, and the most appropriate storage, among other factors that comprise the logistics chain. Thus, it is a customized path for each type of merchandise and export contract, demanding a complete and individual analysis. By: Victória Rodrigues Sources: https://www.tibagroup.com/pt/transporte-aereo-refrigerado (acess in 11/10/22) https://br.kuehne-nagel.com/-/servicos/transporte-maritimo/carga-refrigerada (acess in 11/10/22) https://www.cobli.co/blog/carga-refrigerada/ (acess in 10/10/22)

BLOG Líderi Jr. Aug 7 2 min See which products PARAÍBA EXPORTS the most Conheça as tendências e oportunidades que fazem da Paraíba um player estratégico no cenário global 0 comments 0 Líderi Jr. Oct 18, 2022 2 min International Business Rounds - What are they and how to prepare? By Paola Arruda What are international business rounds? If you are thinking or have thought about internationalizing your business, you... 0 comments 0 Líderi Jr. Oct 18, 2022 3 min International Logistics: refrigerated cargo freight Have you ever wondered how products such as meat, fruit, ice cream, and even medicines are transported over long distances? In this post,... 0 comments 0 Líderi Jr. Oct 18, 2022 3 min RADAR SISCOMEX: Stage of the internationalization process The Integrated Foreign Trade System, better known as SISCOMEX, is a fundamental portal for both professionals in the area and for the... 0 comments 0

Consultoria para Exportação Por que Exportar? Abrir portas para novas oportunidades de negócios Alcançar um potencial de crescimento significativamente maior Acessar mercados que podem aumentar exponencialmente o lucro da empresa Diversificação dos produtos e do modelo de negócios Explorar diferenças culturais Para ajudar a conquistar novos horizontes no mercado Internacional, a Líderi é a consultoria que vai te auxiliar no processo de exportar. Contamos com diversos serviços que vão solucionar suas dificuldades nesse processo de expansão internacional. NOSSAS SOLUÇÕES PARA EXPORTAÇÃO: Análise de Conjutura Saiba mais Análise de Produto Saiba mais Análise Logística Saiba mais Cadastramento no radar SISCOMEX Saiba mais Estudo de Mercado Saiba mais Planejamento Burocrático Saiba mais Prospecção Internacional Saiba mais Prospecção Nacional de clientes Saiba mais Prospecção Nacional de Fornecedores Saiba mais Quero meu E-book Conheça o nosso Blog Aug 7 2 min See which products PARAÍBA EXPORTS the most Oct 18, 2022 2 min International Business Rounds - What are they and how to prepare? Oct 18, 2022 3 min International Logistics: refrigerated cargo freight Oct 18, 2022 3 min RADAR SISCOMEX: Stage of the internationalization process

Nossos Clientes Conheça empresas que obtiveram sucesso na preparação para exportação Projeto Artesão Empreendedor Com o objetivo de internacionalizar sua arte, o Paraibano Sérgio e sua esposa Adriana, nos contratou para realizar os passos iniciais da exportação das suas peças de artesanato. O projeto foi uma ação colaborativa entre a Líderi com o Probex Comex UFPB. O papel da Líderi consistiu em realizar um Planejamento Burocrático para exportação e uma Análise de Logística internacional 100% personalizadas. Serviços Utilizados: Planejamento Burocrático Análise Logística Depoimento dos Clientes "Para mim essa experiência de exportação foi uma novidade (...), não tinha como eu fazer essa documentação. Procurei a consultoria (...) junto da professora Márcia, indicação da secretária do programa de artesanato. A professora Márcia me indicou a empresa júnior, uma equipe de alunos muito competentes no que faz. (...) Nas horas que eu precisei, eles me deram suporte e atenção (...). Para mim, foi um grande satisfação, trabalhar junto com a Líderi e com o projeto da universidade (Probex COMEX UFPB). (...) Eu já tive pedidos de outros países, mas não tinha mandado porque não tinha a informação. Não tinha experiência. (...) Encontrei agora. O cliente comprou (os produtos do artesão) e procurei a empresa que foi bacana comigo (...) Graças a Deus, o produto já chegou lá. Foi tudo na paz. Para mim foi uma experiência bacana, muito bom. Só tenho o que parabenizar a Líderi e a professora Márcia. Os alunos foram excelentes (...) Espero que a gente faça mais negócios, em breve, se Deus quiser. (...) Muito obrigado! Muito obrigado mesmo! Só tenho a agradecer a Líderi." Sérgio Teófilo Realizar uma consultoria com a Líderi foi de grande satisfação, fizemos duas exportações que foram um sucesso! Além da dedicação de cada membro da Líderi para fazer um trabalho de maestria. Com certeza voltaríamos a trabalhar com eles, assim que surgir outra demanda para exportar entraremos em contato com a Líderi! A Líderi resolveu toda a parte burocrática da exportação e logística internacional do processo [...] exportamos duas vezes e o cliente recebeu a mercadoria dentro do prazo e como era esperado. [...] Foram muito importantes para o desempenho da empresa e também do potencial do nosso estado, em saber que peças de artesanato de uma comunidade Quilombola estão sendo comercializadas nos EUA e que quando acreditamos podemos vencer os nossos obstáculos. Agradecemos também à professora Márcia Paixão por ter nos apresentado a Líderi e por vocês terem se empenhado com esses dois trabalhos. É muito gratificante estar do lado de quem sempre está disposto a contribuir com o crescimento do outro. *texto adaptado . Adriana Nísia CERVEJARIA FREYA Com o sonho de exportar a cerveja artesanal produzida pela Cibral, da qual é sócio-fundador, o pernambucano Valdemir nos contratou para conhecer o mercado internacional e se preparar para a exportação do seu produto. A cerveja é um dos principais setores que a Líderi possui experiência no processo de exportação. O combo de serviços que preparamos para ele se iniciou com uma Análise de Conjuntura e Estudo de mercado , a fim de elencar os países mais promissores para exportação. Depois de reconhecer os países mais vantajosos e abertos para o produto da Freya, buscamos garantir que as portas desses países estivessem abertas para receber a cerveja exportada, ou seja, realizamos um Planejamento Burocrático e, em conjunto, uma Prospecção Internacional em busca de compradores ou revendedores para o produto. Depoimento do Cliente “Trabalho fantástico. Pesquisa bem feita e bem detalhada. Jovens muito engajados e movidos por desafios.” Serviços Utilizados: Estudo de Mercado Planejamento Burocrático Análise de Conjuntura Prospecção Internacional Projeto Rendeiras Esse projeto foi de muita importância pra nós da Líderi, não só porque tivemos uma oportunidade de capacitação e aprendizado única, podendo trabalhar em conjunto com outras empresas juniores, empresas seniores e com gestores municipais, mas principalmente pelo impacto social do projeto. Nós ficamos muito felizes em poder assessorar as rendeiras do Mãos do Cariri a realizar o sonho de internacionalizar seu negócio, e temos a certeza de que este projeto trará muitos bons frutos para as artesãs paraibanas Serviços Utilizados: Estudo de Mercado Planejamento Burocrático